Alicia Ivory
- Home
- Website Content
- Blog Posts & Articles
- Activities & Resources
- Digital Ads
- eBooks/Publishing
- Email Copy
- UX Writing/Editing
- Flywheel Social Media Campaign
- Flywheel Social Media Campaign Part II (Social Media Content)
- Product Launch (Social Media Campaign, Product Page & Video Script)
- Press Release
One of my ongoing projects for HMH includes managing the blog's newsletters. I conduct a monthly meeting to help determine what to include in the admin- and teacher-facing newsletters. The team provides some of the copy, and I provide additional copy. After creating the project in Workfront, I work with a project manager, marketing directors, and email team to edit the newsletters. Occasionally, we perform A/B tests to continue to improve results.
